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Veterans Day 2010: A Call to Service
November 11, 2010

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Veterans Day 2010: A Call to Service

November 11th

As our nation enters its tenth year of war, we have never been more united in our desire to serve with and alongside the military community – our servicemembers, veterans, and military families. And yet, despite our best efforts, too many Americans still do not know how they – as individuals – can help.

Mission Serve is undertaking several key activities to address this challenge and make it easier for citizens to serve alongside and on behalf of our military communities.

 

These activities include:
  1. Volunteer-Opportunity Posting Campaign :  Leveraging our network to call through to thousands of non-profit affiliates, military installations, and veterans' service organizations in order to locate – and to post online – service projects that benefit and engage military communities. Click here to find an opportunity in your community or to post your own event.
  2. Serve and Celebrate :  To highlight this initiative, Mission Serve is coordinating more than 20 coast-to-coast signature service projects with leaders from across America that will celebrate and honor our military communities on November 11.
  3. Do-it-yourself “Serve and Celebrate” toolkits will be posted online so that all individuals can volunteer on behalf of our military communities. Click here to find a toolkit that is right for you.

About ServiceNation: Mission Serve

Mission Serve , led by Director and Operation Enduring Freedom-veteran Ross Cohen, is the ServiceNation coalition's civilian-military initiative, connecting the civilian and military communities through a broad array of service and volunteer partnerships designed to address the challenges of our nation and our military communities.

The initiative has two strategic goals:

  1. To engage civilians, active duty and retired military personnel, and military families in service to meet the many critical needs of our nation and, in particular, the needs of the military community (service members, veterans, and their families).
  2. To better integrate our nation's military community into service alongside the civilian community.

On Veterans Day 2009, First Lady Michelle Obama, Dr. Jill Biden, and Mrs. Alma Powell joined us in Washington, DC as we officially launched our efforts at George Washington University, celebrating 36 civilian-military service partnerships.

Mission Serve's Founding Chair, Colonel Rob Gordon (Ret.), currently serves as the Deputy Undersecretary of Defense for Military Community and Family Policy. Please click here to read his complete biography .

Download the Mission Serve logo here .

About ServiceNation

ServiceNation, led by executive director Greg Propper, is a campaign to increase service opportunities and elevate service as a core ideal and problem-solving strategy in our society.  Reaching an estimated 100 million Americans through over 270 member groups, ServiceNation played a leading role in the drafting and April 2009 enactment of the Edward M. Kennedy Serve America Act, which authorized the greatest expansion of national service in America since the creation of the Civilian Conservation Corps during the Great Depression.  

Originally convened by Be the Change, Inc., Civic Enterprises, City Year, and the Points of Light Institute, ServiceNation was launched September 11 and 12, 2008 with the ServiceNation Presidential Candidates Forum and Summit in New York City, where Presidential Candidates Obama and McCain publicly endorsed the policy framework developed by ServiceNation and its coalition.  The Act itself was unveiled by Senator Orrin Hatch and Caroline Kennedy, speaking on behalf of her uncle, Senator Ted Kennedy.   The Summit was attended by over 750 leaders and the Presidential Forum, including Chairman of the Joint Chiefs of Staff Admiral Mike Mullen.

Now that the Act has passed, the ServiceNation coalition is working to inspire a powerful culture of service in America through the promotion of national days of service and strategic partnerships across the philanthropic, government, military, entertainment, retail and other corporate sectors.  We envision an America in which a commonly asked question is, “Where do you serve?”

ServiceNation is the first campaign launched on the "Be the Change, Inc." platform.

Who We Are

Please click here to learn more about the people behind ServiceNation and Mission Serve, and the other initiatives of Be the Change, Inc.