On Wednesday, July 20, 2016, Chief Beck teamed up with Compton rapper The Game to launch the first in a series of Public Service Announcements (PSA) to encourage the community to hear this message and more importantly, have the strength and courage to implement it so that ultimately, the result is peaceful action.
During the PSA, The Game states, "We have to be more positive. We have to stop killing one another. Humanity, it has to resurface. So this is my stand. A positive stand: to unite. Let's unite. Stop the violence. Be the change."
Throughout the #StopTheViolence Campaign, public figures will share a message that continued dialogue is crucial and that there needs to be mutual accountability to make our communities stronger and our neighborhoods thrive.
Media Outlets in Los Angeles, the nation and all around world are asked to join this movement and support this urgent call to action to #StopTheViolence and #BeTheChange.
The following is the first installment of the #StopTheViolence PSA featuring Police Chief Charlie Beck and Compton rapper The Game: https://goo.gl/photos/PtM7ihAXWfhT9Hgv5
Additional videos will be posted on LAPD's Social Media Platforms:
Be safe out there and take care of each other.
YouTube Channel: LAPDCRD
For additional information, please contact Captain Ruby F. Malachi, or Police Officer Sara Faden, Community Relationship Division, at (213) 486-6000. For media inquiries for The Game, please contact Greg Miller at: (310) 765-4934, via e-mail at: firstname.lastname@example.org.
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